the crack’d story

A Message from founder, Millie Smythe

CRACK’D was born out of my passion for both sports and sustainability. As a former tennis player from the UK, I was introduced to pickleball and quickly became obsessed with the new sport. What began with learning the basics - like what a dink even is - evolved into competing internationally in a short amount of time.

With a university degree in sustainable design, I couldn't ignore the significant amount of broken pickleballs that were being discarded without a second thought. The amount of waste was staggering, and it became clear to me that something had to be done. I envisioned a solution that would give players a responsible way to dispose of their broken balls while also helping the sport reduce its environmental footprint.

Realising the sport needed a more eco-friendly solution, I have created CRACK’D - a company dedicated to recycling these discarded balls into new products, offering players a responsible way to reduce the sport’s environmental impact.

Young woman smiling and holding a pickleball paddle inside a gym with a green wall.

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